Franchise Chess, Round One: “Star Trek” vs. “Star Wars”
8 min readNov 17, 2019
Do not jump to conclusions. There are surprises here.
Despite popular opinion …
With $65 billion in its till inclusive of merchandising, the polarizing “Star Wars” saga is not the highest-earning franchise in multi-media history.
That honor would go to “Pokémon,” with an unadjusted gross of over $92 billion.
